Wednesday 30 December 2009

Article of interest



Fashionable anti-fashion:
the brave, irreverent edge


In among the glamazons, wearing towering heels, carefully crafted and coordinated outfits, there were a handful of young folk, who defy this stifling elegance for a more irreverent take on fashion.

They are the Smarteez, a group of individuals in the truest sense of the word, the majority of whom hail from the harbinger of cool -- Soweto.

"We express the random world we live in with our random attire," says Floyd Avenue, one of the regular Smarteez at the gig.

Dressed in a blue-checked shirt, with denim shorts embellished with top stitching that he has added himself, a multicoloured neckerchief and what can only be described as Steve Urkel glasses, Floyd Avenue looks unutterably funky.

"We get criticism when we are divided," said fellow Smartee, Retro, "But together we are stronger."
Retro is one of the few converts who comes from Pretoria.

Smarteez never wear the same look twice, they find or make clothes and don't buy international labels unless they are sneakers, said Floyd Avenue.

The result is a dazzling array of colour, fabric and style that is an identity all its own and yet defies any kind of label.

The Smarteez have been documented by photographer Lolo Veleko and been featured in Elle magazine's September issue.

According to Elle the pictures taken by Veleko were used in her recent exhibition in Japan, where they were spotted and snapped up by Japanese designer Kenzo.

Monday 28 December 2009

Back to the grinder

How I stand?

Dissertations magazine got>
Two designer got>
Flights done>

I would just love some input from some peeps about one of the designers/sub culture , THE SMARTEEZ.
They seems to have won quite a few fashion acknowledgments in SA, they have the exact necessities that I needed for the project and they seem awesome guys. I just need a bit of LCF backing for piece of mind?
I hope everyone elses project are on the road to success and completion!
I have just realized the approach i have taken with my lit review means that I am going to be really short for time if something goes wrong,
Happy Chrimbo and NY

Thursday 24 December 2009

sorry been AWAY

Sorry will be back to bloggin soon, I havn't added since sunday as made a very last minute road trip to verbier which was so worth while till wednesday

Saturday 19 December 2009

Smarteez kids- Possible designer, what do u think? Feed back needed

STYLE: Soweto fashionistas make the Smart choice

The Smarteez are the talk of the eclectic nu rave fashion scene. They are a tribe of young adults founded by ghetto-fresh fashioinistas Sibu and Kepi. The flamboyant duo are Africa's new street style warriors, soon to take on the nu rave world.

With features in Elle Magazine as well as Virgin fashion blogs, where they've been compared to Tokyo's Harajuku girls, the syle pioneers are set to take their movement to new heights.

Coming from the heart of South Africa, The Smarteez are painting the streets of Soweto rainbow culture style.


Tuesday 15 December 2009

Jan 12th - 23rd

So i have finally booked flights to go to SA for pre-production. The basic 'Mission' if you will, is to return to the UK with a semi organized fashion shoot. Location scout to security, to the nearest camera shop. Its either going twice or doing it in a 3 week trip, and going twice leaves room for error and room for reflection. Organization is going to be a key feature to develop my skills enough to complete stage one for the shoot, it is going to be a case of getting to SA and networking my ass off. Should be fun!
Also at the same time i can squeeze in some future career plan pre meetings which should be convenient. So my suitcase now consists of,clothes, camera , suit sorted bing bang bosh.
Though without this discipline of organization it will be impossible and frankly a waste of money, I need a seriously plan, to have done a million emails and a tick list before i go! Now for the dissertation.....errr

Monday 14 December 2009

FLIGHT BOOKED

FLYING OUT 12TH - 23RD. PRE PRODUCTION TIME, WILL INFORM U FURTHER TOMORROW.

Saturday 12 December 2009

Say this in the paper and thought of our work

Time, the cradle of hope.... Wisdom walks before it, opportunity with it, and repentance behind it: he that has made it his friend will have little to fear from his enemies, but he that has made it his enemy will have little to hope from his friends. - Charles Caleb Colton

Friday 11 December 2009

New Approach



just out of interest, who is thinking about there future career plans, i feel a lot of my time spent since the beginning of term has actually been about future career plans! The discipline of approaching this miles in advice to set u up with a ntwork of options, and to go fo the unthinkable!
Random I know!
From today onwards i am taking a different approach to how i work, i feel it is time to put the rest of my life on hold, timetable me life till next term, where work takes preference! A work lifestyle where i use my personal strengths to create the right outcome and to counter balance my skill level in photography!

Some picture in reference to my africa project taken by rankin:

Thursday 10 December 2009

Tutorial Yesterday

Right so apparently now I should be going back to South Africa, why Life at uni is made so complicated i just don't know. So i was told yesterday that i should be out there by the 5th. That gives me 25 days, 21 realistically with Christmas and New Year. Not going and i personally don't think very realistic!

It all relies on whether:

1. I can get the financial backing
2. I can stay with someone out there
3. If my fashion contact is out there and available

Its all just so confusing, i have thought for the last two weeks that i wasnt going!

Friday 4 December 2009

Wednesday 2 December 2009




RIGHT another test shoot this w/e. What on, no idea! Literally have been told just to "shoot a fashion concept/ story, simple".
I just dont know where i stand with this course any more, fun fun !
Dissertation is even more fun as i just seem to be waiting for the primary research to arrive in the post! So all is about as positive as a mini in the Sahara